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Selling Luxury Spirits in Africa.

Jane is most proud and passionate about her journey with launching International Spirits across Africa over the last 7 years. From the moment in 2009 when she asked her teams to “Take the Stage” and think about the role spirits played in the Entertainment sector across the Continent, and the kick off of a Master Bar Tender training programme which has now trained over 10k bartenders in Africa.

Right through to the set up from 2014 of a completely bespoke and specialised Luxury division across Africa – going from 3 people to 55 dedicated team members across 6 key markets – South Africa, Nigeria, Kenya, Mauritius, Uganda and Ghana all of which have been in the top 10 fastest growing Luxury markets for Diageo in the last 2 years. Jane has ensured a new exciting opportunity for the African Markets and rewritten the rule books.

The first ever “Take the Stage” Spirits training in Lagos 2012

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