Celebrating and creating a brand and a business from magical mountain ingredients, hand-crafted in a donkey shed, with love for the Earth.
The yellow team got ‘hands-on’ with helping me bring my dream to life.| Founder
Business reality: Working with the inexplicably brilliant and unique human that is James Abbott. James has always held a long-standing ambition to prove that you can make things without ruining the Earth. No plastic. Solar power. And recycled, hand-built materials.
People: The whole project has been about building a business and a brand that can give back and create a lasting future in a place and a mountain community that has given so much to James in his most challenging times.
The Adventure we’ve been on: A couple of years, a lot of hard work, and off-piste solutions – here we are. Producing top-notch gin at Europe’s highest distillery: a hillside donkey shed converted by James’ own bare hands. Our specially created packaging and label design all celebrate James’ journey and mission to #keepthemountainwhite.
Of course, the gin is fantastic: as crisp and pure as the Mont Blanc air (and award-winning!) But what thrills us all is that James is doing what he said he wanted to!
He is making a fantastic product that’s also environmentally responsible! Even President Macron thinks so as he came to see James last year to tell him!
