who.

We are a collective of modern-day Business Sherpas, aka business guides and mentors, fully equipped for today’s business world.

Jane and Barry's Story

In 2017, Jane Birkin began her own business adventure. After 20+ years at the sharp end of big corporations with a desire to do business differently and avoid the people and resource waste associated with modern day corporate business.

In 2019, Jane met Creative Director Barry Brand, who like Jane had witnessed creative talent spending huge amounts of time on ideas that didn’t see the light of day, teams demotivated and burnt out and client/agency relationships that ceased to produce great work.

With a desire to do things differently Jane and Barry decided to work tougher, combining 40+ years of experience and expertise in the commercial and creative world and passion for being a positive force for change and a vision of a world where business success is measured by more than just profit.

This catalyst grew Yellow into a collective of modern-day Business Sherpas, aka business guides and mentors, fully equipped for today’s business world.

Jane Birkin

Jane Birkin

Chief Ooomph Officer (COO)

I am an "Energiser and a Connector". I'm commercial and practically creative. I'm all about focus and getting things done and out into the real world. I'm a keen adventurer & adrenalin sports fan. I have an irrepressible belief that anything is possible - I apply this in work & play, which is why I founded yellow.global 6 years ago.

How I ‘Dare to Care’?

Doing things your own way in life and business, and not being afraid to break the mould.Being prepared to be vulnerable,go raw, honest and see, feel and say things for what they are.It's also about laughing and having fun with those around you on the journey to make some memories and build things that last.

Barry Brand

Barry Brand

Chief Energy Officer (CEO)

I am a catalyst for new ideas, for creativity and innovation and my passion is creating environments where people can thrive, break through their fears and go beyond the things that get in the way of them being their absolute creative best.

How I ‘Dare to Care’?

I lead with kindness, seeking to always learn more about how I can bring more kindness into corporate environments and strive to inspire others to just be nice to each other. I use my empathy, my sense of humour and my sheer love of people and life to guide me on my way, always remembering to never take myself too seriously.

Ewan Topping

Ewan Topping

Chief Curiosity Officer (CCO)

Amsterdam-based Anglo-Dutch dad of 4. Digital native and evangelist. Allergic to sitting still, grumpy with no exercise. Happiest chasing and hitting balls with others, preferably with a competitive edge. Believer in people, and the power of aligning business values with human values to be successful. Problem solver, possibility finder, and general simplificationalist.

How I ‘Dare to Care’?

Being real and human. Thinking about others, listening, and asking brave questions that align objectives with human values.

Robert Johnston

Robert Johnston

Chief Visualisation Officer (CVO)

Dedicated and motivated videographer, editor and artist. Happiest in an empty cinema, or out running in the trails.

How I 'Dare to Care'?

Facing up to every challenge with an open heart and soul, and trying something new.

Ben Bryant

Ben Bryant

Chief Aesthetic Officer (CAO)

U.K. based designer and creative. I have a particular love of UX, design phycology and what great visual comms can achieve. I am also firmly rooted in sustainable brand solutions and love working with people who recognise the importance of the planet before anything else.

How I ‘Dare to Care’?

Sometimes we laugh, sometimes we cry, but both are valid emotions. Being honest about feelings is OK. For me, daring to care means getting up again, dusting down and cracking on. Someone else has been through it! Empathy is for the ears and action is from the heart.

Kabo Lam

Kabo Lam

Chief Animation Officer (CAO)

Amsterdam based Dutchie, proud cat owner, and loves trying new kinds of food. As a motion designer I like to draw, which I do both for work as well in in my free time.

How I ‘Dare to Care’?

By facing challenges. Not as a problem, but as an opportunity to make something eye-catching.

Stephanie Jordan

Stephanie Jordan

Chief Apple Officer (CAO)

Amsterdam-based ‘Franco-Anglo-Colombian’ (yes, that’s a real thing) and queen of bees. I’m happiest when in the vineyards of Burgundy or world-class drinking with loved ones. I’m a cultural ninja who can’t resist a Latin beat and good boogie. Action driving combined with strategic thinking + global mind set = me.

How I ‘Dare to Care’?

Knowing that people are more than their brains. We have hearts and more important, souls. I like to connect and speak with the soul – not just the brain.

Jo Geneen

Jo Geneen

Chief Sustainability Sherpa (CSS)

Outdoor swimmer. Mother. Yogi. Parkrun director. Supports brands and businesses wanting to make a net positive impact through strategy, comms, marketing and scaling best practices.

How I ‘Dare to Care’?

Caring about clients and projects - never ‘faceless’ consumer, never ‘stakeholder’, never ‘clickbait’ or ‘data point’. Developing real and valuable messaging and strategic steps to further purpose and produce great work collaboratively for a better planet and society.

Emma White

Emma White

Chief Burpee Officer (CBO)

If I’m not out running, playing rugby, or learning some new sport, you will find me chilling with friends and family, cold drink in hand. All this combined with work I enjoy keeps me full of energy and love for what I do. I love motivating, energizing, and uniting people behind a purpose.

How I ‘Dare to Care’?

Challenging myself and others to do something different and make a positive impact.

Jo Weston

Jo Weston

Chief B-corp Sherpa (CBS)

I am not your average Jo ;) I'm the glue that joins things together, drives change and builds for the future. I help growing businesses, B corps, tech for good, social enterprises define and be guided by their mission and translate that into a business and brand strategy that balances the needs of people, planet and profit. I am happiest outside walking in the hills and munching a cheese and marmite sandwich!

"How do I dare to care"?

Connecting with myself and other humans to make a difference.

Prachi Wasnikar

Prachi Wasnikar

Chief Zen Officer (CZO)

Born in Mumbai and based in Amsterdam. Collaborator & Taskmaster. With my problem-solving, creative and flexible skills I am able to produce the smoothest events / experiences. Specialize in Cancer Nutrition and Restorative Yoga!

How I ‘Dare to Care’?

Practicing empathy, instead of sympathy.

Nicola Cloherty

Nicola Cloherty

Chief Search Officer (CSO)

I'm a multi-passionate, entrepreneurial woman who loves to craft stories, connect deeply and create in collaboration with my heart and soul! I'm all about the marriage of energy and strategy in my work - you can't have the latter without the former - and this flows into the content I create and share. I love dancing, calamari, chocolate éclairs, forest walks, ocean swims, words, energy medicine, chatting, writing and making memories.

How I ‘Dare to Care’?

Taking bold steps and creating change in a heart-lead way, which can be a bit uncomfortable sometimes, but it's well worth it in terms of the positive impact and difference it can make for the world. With a few laughs thrown in for good measure!

Claire Morelli

Claire Morelli

Chief Graphic Officer (CGO)

Passionate brand and packaging creator – In deep love with graphic art, music, poetry and clothing – You can find me: Dancing at indie concerts – SUPing on the canals of Amsterdam or on the Mediterranean Sea – Hula hooping–
On a side of an ice ring, supporting my 2 boys playing ice hockey.

How I ‘Dare to Care’?

By being conscious of the impact of my actions on the planet as a creator and a consumer.

Yael Weisberg

Yael Weisberg

Chief Language Officer (CLO)

Born in New York and based in Amsterdam, with a deep and abiding passion for potables, as well as a persistent curiosity about the world and its inhabitants. Produces targeted insights, generates inspiring content, and cultivates extraordinary experiences for global brands and sparky start-ups.

How I ‘Dare to Care’?

Looking at every project and commercial challenge as an opportunity to make the world a better and more equitable place.

Alice Weller

Alice Weller

Chief Podcast Officer (CPO)

Amsterdam-based, English mum of two. Podcast obsessed, food loving, occasional boot-camper (but prefers a lie in). Passion for connecting people and for human stories. Trying to do my best for the planet.

How I ‘Dare to Care’?

Being honest and empathetic when connecting to others and challenging myself to not take the easy route.

Kathelijne Baauw

Kathelijne Baauw

Chief Calm Officer (CCO)

True curious Dutchie who has travelled the world for business and pleasure that loved living in Barcelona and Miami. Happiest when enjoying culture, good food and drinks. Most passioned with making a difference to brands and businesses, in finding their track and the customer / consumer journeys that lead to growth.

How I ‘Dare to Care’?

Not holding back when facing challenges. Keeping the heart and spirit open, as good things always follow.

Kat Thornely

Kat Thornely

Chief Map Reader (CMR)

I love to get things done, I love a to do list, whether it’s exciting client projects, or projects at home, I love seeing a project well done. My kids keep me busy, and we love to travel, explore new places and meet new people.

How I ‘Dare to Care’?

It means taking a risk to create a better world for our children, whilst savouring every moment we have..

Mark Barrett

Mark Barrett

Chief Magic Officer (CMO)

London based proud dog dad who’s been working in the retail, hospitality and FMCG sector for more than 20 years. Capability training and customer marketing are key strengths, I am commercially driven but always love to add that extra magic touch to all projects and am a stickler for brilliant execution. I love to travel and have spent several years living & working in Nigeria, South Africa, and Bangkok. I was a professional magician from age 8 with one of my claims to fame being that I performed at the after party of the first ever Jurassic Park and did tricks for Stephen Spielberg. So, when I’m not walking my Frenchie, hanging out with friends, or entertaining my two nieces, you will normally find me playing with a pack of cards.

How I ‘Dare to Care’?

Being authentic, what you see is what you get, generally being a good person, the one that people often turn to for advice. Kindness & manners cost nothing. Family & friends mean everything to me, and leaving a legacy for my 2 gorgeous nieces mean the world.

Gina Mula

Gina Mula

Chief Luxury Officer (CLO)

I have a creative mindset and a sound operational approach to problem solving. I’m curious and crave opportunities to develop new skills, share knowledge and empower others along the journey. I have worked with some of the world’s biggest brands designing and delivering brand experiences and I thrive on being part of a team.

How I ‘Dare to Care’?

By seeing every challenge as an opportunity to improve and evolve. Trying something new, trusting your gut, facing your fears, always pushing forwards , and surrounding yourself with visionary people who inspire you, challenge you and bring out the best in you.

Sally McKendry

Sally McKendry

Chief B Corp Assistant (CBCA)

Happiest when I’m by the sea with some exercise (preferably some beach football) and good food! Passionate about climate action rooted in justice and liberation which I try to (although imperfectly…) exhibit in my everyday life. I’m energised by being around other people, supporting each other and trying new things.

How I ‘Dare to Care’?

By trying to make an active choice at every point of decision making to create a world where there is an abundance of compassion towards everyone and their needs, including the planet.