This three year ‘part of the family’ project developing and launching William Grant & Sons global luxury program has been a source of immense pride and passion for all involved.

We started with an open brief to help the business look at the Luxury spirits category differently. We helped to reframe, creating a new path that supported and celebrated the legacy and footprint of the extraordinary William Grant & Sons high end spirits portfolio.

A critical element of the brief was to grow knowledge, confidence and unique cultural differences required right across the business. From commercial to brand, from supply to finance, from China to Columbia and from the Executive Team to the Distributor Partners – we needed to create a tool that would be universally accessible and engaging.

Nailing the prep – Deep research of the family history.

Getting the foundations right, establishing clear principles and a rallying cry for the new way.

Illuminating a new path – Showing how everyone can be involved in delivering a new era of ‘Thoughtful Luxury’ for the next generation.

Global Head of Luxury Channel Development

Luxury Manager - EMEA

Working with the Family, the Board and Executive Team to create a 5-year journey

Hosting an innovative On Trade leadership workshop in Berlin

Designing and demonstrating the Global launch concept for Glenfiddich Grand Cru.

Developing the first ever virtual Luxury training programme and launching it globally, rolled out to 25 markets to date.

how we helped redefine a global family business.

Celebrating and creating a brand and a business from magical mountain ingredients, hand-crafted in a donkey shed, with love for the Earth.

Founder

 Working with the inexplicably brilliant and unique human that is James Abbott. James has always held a long-standing ambition to prove that you can make things without ruining the Earth. No plastic. Solar power. And recycled, hand-built materials.

 The whole project has been about building a business and a brand that can give back and create a lasting future in a place and a mountain community that has given so much to James in his most challenging times.

 A couple of years, a lot of hard work, and off-piste solutions – here we are. Producing top-notch gin at Europe’s highest distillery: a hillside donkey shed converted by James’ own bare hands. Our specially created packaging and label design all celebrate James’ journey and mission to #keepthemountainwhite.

Of course, the gin is fantastic: as crisp and pure as the Mont Blanc air (and award-winning!) But what thrills us all is that James is doing what he said he wanted to!

He is making a fantastic product that’s also environmentally responsible! Even President Macron thinks so as he came to see James last year to tell him!

Helping James create a business that’s true to his dreams.

Creating a brand world and pack that celebrates James & his relationship with the mountain and community.

Supporting James on finding creative ways to run a sustainable business at altitude.

forging the highest hand crafted gin distillery in Europe.

If you work in the hospitality sector or you’re just yearning for a brighter yellow view on the world, sit back, relax, and grab your favourite notebook. Treat yourself to 15 minutes thinking about what could be possible for your business. Ready? Let’s go.

how we helped redefine a global family business.

forging the highest hand crafted gin distillery in Europe.

finding your 'point A' at the conviviality crossroads.